Brands Dying Because Millennials Won’t Buy
You can see big changes in how people shop, especially younger folks, called millennials. This group cares a lot about buying things that are good for the planet and are honest. Studies say that 75% of millennials choose to buy from companies that do good in the world. This means brands really have to pay attention to these feelings.
If a brand does not keep up with what these shoppers want, it may lose business. So what happens when a brand doesn’t match these modern values?